Founded in 1954, the Red Angus Association of American (RAAA) was the beef industry’s first performance registry. This core principal has earned Red Angus breeders a well deserved reputation for leadership and innovation. Ignoring the short term pressure of industry fads and focusing on providing solutions for the commercial cattleman, the Red Angus breed delivers profit throughout the beef supply chain.

Red Angus are rich in Cowherd Building Traits including Fertility (HPG), Calving Ease (CED & CEM), Low Maintenance Energy Requirements (ME) and Stayability (STAY) or the longevity of a cow’s productive lifespan. Featuring bred-in Convenience Traits like Docility, Heat Tolerance and improved Uniformity in Crossbreeding Programs, make Red Angus the cornerstone of profitable cowherds. Red Angus cattle have an abundant presence on the ranches of the western and northwestern U.S. Stockmen in this region need cattle that are hearty in the winter and heat tolerant in the warm seasons. Convenience traits are also a key factor in the diverse and wide open terrain of this region. Jordan Valley sits just inside Oregon near the Idaho line. It was settled by miners and cattlemen in the early 1860's. The Skinner families are seventh generation ranchers in this fertile area that sits in the heart of Owyhee country. Mike Skinner is a producer who has won the Grid Master Award a number of times. has won the Grid Master Award a number of times. Good beef genetics are crucial in this remote and resource challenging area. Ranchers do not observe very much if any of the calving season and the calf crop they bring in must wean off, grow and be marketable. The Skinner family has seen Red Angus cattle make a difference in their program.

Superior Livestock Auction markets vast numbers of cattle each year in the Video Royale offering from Winnemucca, Nevada. We’ll hear from producers who use Red Angus genetics and get some of their ideas on why these cattle work so well in the great country of the western United States. Then, we’ll head to western KS to visit Century Feeders, a family owned and operated commercial feedyard that has been successfully feeding Red Angus for over 20 years. You’ll learn about the Profit Generating Traits that Red Angus provide such as higher Feed Efficiency equaling fewer days on feed, explosive Growth leading to greater Yield Grades and the carcass Quality Grades consumers expect from “Angus” product lines.

Red Angus delivers solutions to cattlemen across the country by providing the most reliable genetic selection tools in the form of Multi-Breed EPDs backed by the industry’s first mandatory Total Herd Reporting (THR) registry. But Red Angus goes even further by providing the beef industry’s most experienced, and least expensive, USDA Verified Genetic, Source and Age program, the Feeder Calf Certification Program (FCCP). The Red Angus FCCP “Yellow Tag” has been adding value to cattle for more than 17 years. To learn more about Red Angus, tune in to the American Rancher and visit us at www.RedAngus.org. 

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