Dick Dial has had an interest in the PBR and bucking bull industry for quite some time. He has attended both local and professional rodeo events in the western part of the country for years. When he met Billy Jaynes in Las Vegas during the PBR, it didn’t take long for Exclusive Genetics and the Million Dollar Futurity to draw his interest. 

Dick is the owner of Bio-Hazard and Diamondback which both placed in the top 10 of the Million Dollar Futurity this past October in Las Vegas. The bulls brought in a couple of pretty good checks and both pressed close to making the Finals. In 2012, Dick brings another stout pair of bulls to this year’s Million Dollar Futurity. “SHIFTY” is a big strong black bull that’s kicking up some dust and “TRUE BLOOD,” is a red bull that is developing at a different pace. Dick Dial’s bulls reside in the bull barn at the Bucks By Design Ranch in Orchard, Texas. Dick values the bull barn facility and the training of the Jaynes Gang bucking program. Dick is what you might describe as a quiet, thoughtful bull owner who likes to plan things out. He’s not a raucous individual but truly has a competitive nature and enjoys the events and experiences that comprise the journey of a bucking bull owner through Exclusive Genetics.

Dick regards the bulls as athletes and an investment that must be minded. He likes the strategy that comes with picking his bulls from the embryo stage and enjoys researching the bloodlines. Dick resides just outside Aztec, New Mexico in the northwestern edge of the state. He has a small ranch where he raises some hay and has a nice set of feeder cattle that he and his son in law John Keating are raising. Purina feed is working well on these Hereford and Black Baldie calves. Dick has a son, Keith and (3) daughters, Allison, Tiffnay and Jessie as well as several grandchildren who visit him in the summers and ride the saddle horses and fish the river out behind the house. Dick has hunted on occasions and still enjoys fly fishing. He says his kids are OK with the bucking bulls and sometimes “raz” him over owning 13 of them. The Dial family was involved in the oil business for decades. Dick’s granddad Cecil started in the 1920’s and eventually the business came down to Dick and his brother. At it’s height, Dial Oil Company was one of Conoco’s leading distributors, employed almost 400 people and had convenience stores that were spread across the western United States from El Paso, Texas to Elko, Nevada.

People of all types are investing in the bucking bull business and loving it. Most view it as a mixture of fun, unique experience and an opportunity to rake in some jackpot cash at a number of different type events. It is growing business with plenty of room for others. Exclusive Genetics is a visionary company that is expanding the bucking bull industry. The company headquarters are located outside Houston, Texas about an hour. The company holds competitions and recreational events at the ranch, about the state and other select events in Las Vegas. The next Million Dollar Bucking Bull Futurity is set there for October 2012 which will pay out 25 places including a top prize of $500,000. During the PBR Finals last October, the Million Dollar Bucking Bull Futurity series of events were carried out well and to the enjoyment of Dick Dial and all the other bull owners. The “DRAFT",  the VEGAS SHOOTOUT, the parties and of course, the Million Dollar Futurity bucking events were well attended and exciting. Dick found his place in the middle of it all and found the competition invigorating.

The Million Dollar Bucking Bull Futurity is a novel way for people to invest their money, own 100% of their very own bucking bull and, in about 2 years, be able to buck their bull in a contest limited to an exclusive number of investors who can win money in a jackpot that totals $1 million dollars. It is a journey into the bucking bull business from the embryo stage to the futurity level of competition. Exclusive Genetics creates bull calf pregnancies for their customers. Each embryo has a daddy with top PBR genetics and a mother of notable bucking stock bloodlines. These pregnancies are cataloged and 100% ownership is sold to participating investors. These future bucking bulls are selected in a Major League Bucking Bull Draft and Party put on by Exclusive Genetics in Las Vegas.

Dick Dial regards Billy Jaynes highly as a very knowledgeable veteran of the bucking industry and thinks Billy has demonstrated quite a commitment to put together the Million Dollar Bucking Bull Futurity. In 2012, Billy Jaynes and the Exclusive Genetics team will be taking the Million Dollar Futurity on the road in a series of Champions Tour events. These gatherings are scheduled this coming March, April and May in Stephenville, Texas, Las Vegas, Nevada and again in Fort Worth Texas. The competition is exclusive to Million Dollar Futurity bull owners and guarantees a $10,000 prize at each event. It’s all about fun and competition as well as letting others see what the Million Dollar Futurity scene is all about.

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