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Personalities
Pam Minick
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Pam MinickPam Minick is a former Miss Rodeo America, and is one of the most well-known faces in the world of rodeo. She's a former Women's World Champion Calf Roper and qualifier to the Women's National Finals rodeo in team roping.
Minick has appeared as a sports commentator/interviewer on over 1000 nationally televised Rodeo, equestrian, and country music specials.

Pam is the marketing director of Billy Bob's Texas, "The World's Largest Honky Tonk", a 100,000 square foot family entertainment center in the Fort Worth Stockyards.

Honors for Pam Minick include the 1992 Coca Cola Woman of the Year in Pro Rodeo for her contributions to the sport. Pam was selected to co-announce the prestigious Houston Livestock Show and Rodeo, marking the first woman to announce a major pro rodeo. In 1994 Pam was named the recipient of the "Lane Frost Award" for enhancement of the sport of rodeo and in 1999 Minick received the Tad Lucas Award from the National Cowboy Hall of Fame. In 2000 she was inducted into the National Cowgirl Hall of Fame, in 2004 she was inducted into the Texas Cowboy Hall of Fame in Fort Worth and in 2006 was named Great Woman of Texas.

 
Joel Walters
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Joel Walters, a professional with more than 20 years of experience in media production, has been with Superior full-time since 1995. Joel has a Bachelor of Arts degree from the University of Texas @ Arlington where he studied Radio-Television Production and Journalism. Since the fall of 2006, Joel has produced The American Rancher Television Series viewed each week by a national audience. Joel is a writer, producer, director, editor and camera operator and regularly works with clientele on stories and developing television programs. Joel also produced and directed the documentary film “Wall Street of the West, The Story of the Fort Worth Stockyards” in 2001. Joel began his career in the 1980’s with The Nostalgia Channel, a vintage movies and television series cable channel out of Dallas. He also has an interest in feature film production and writing as well. A native of the Dallas-Fort Worth area, Joel and Carolyn Walters have a teenage son, Russell.